About

About Growaton

Built by operators who've scaled products, run experiments, and shipped code.

Who we are

Growaton was built by operators, people who've spent years inside product, engineering, and growth teams at companies that scaled.

We kept seeing the same gap: strategy in one place, engineering in another, and measurement in neither. Good ideas stalled at the handoffs.

So we built something different: a growth partner that can diagnose problems, write code, run experiments, and optimize channels, all under one roof. We build systems, not campaigns.

Our philosophy

01

Growth is a system

Not a single channel, campaign, or hack. It's the integration of product, engineering, data, and distribution working together to compound results.

02

Shipping beats debating

The best way to learn what works is to put it in front of users. Weeks of planning often produce less insight than a single shipped experiment.

03

Measurement is non-negotiable

If you can't measure it, you can't improve it. We instrument everything properly so decisions are based on evidence, not gut feelings.

04

Speed of learning compounds

The faster you run experiments and apply learnings, the faster you separate from competitors. Learning velocity is a competitive advantage.

How it runs

From diagnosis to scale in 18 weeks

Most engagements follow this timeline. The order is fixed because each phase builds on the last; the time spent in each varies with what is already in place.

  1. Phase 01 · Weeks 1–4 · 4 weeks

    Diagnostics

    You get Prioritized constraints and opportunities, with the evidence behind each.

  2. Phase 02 · Weeks 5–10 · 6 weeks

    Measurement

    You get Shared metric definitions and reporting the team can rely on.

  3. Phase 03 · Weeks 11–18 · 8 weeks

    Conversion

    You get Tested improvements to the customer journey, kept only where the evidence supports them.

  4. Phase 04 · Week 19+ · Ongoing

    Scale

    You get Continued investment in the channels and changes that have demonstrated value.

See the full methodology

Why clients work with us

Senior talent

Without hiring risk, ramp time, or benefits overhead

Clear priorities

Focus on what moves the needle, not everything at once

Execution velocity

Weekly shipping cadence, not quarterly planning cycles

Transparency

Full visibility into progress, learnings, and decisions

Questions

Frequently asked questions

About the company, where we are, and how we work.

Is Growaton an agency or a consultancy?
Neither fits exactly. We combine product, engineering, experimentation, and distribution in one team that ships weekly and measures the results. The closest description is an embedded growth team.
Where is Growaton based?
We're headquartered in Guatemala City, but our team operates globally. We work across time zones with companies in the US, Latin America, and beyond, wherever growth needs to happen.
Why do you combine product, engineering, and marketing?
Because growth doesn't happen in silos. When product, engineering, and marketing sit in separate teams with separate goals, you get misaligned incentives and slow execution. We integrate all three so every experiment ships fast and every insight feeds back into the system.
What does “built by operators” mean?
It means the people advising you have built products, scaled channels, shipped code, and run experiments in operating roles. That experience shapes what we recommend and how we test it.
How is Growaton different from hiring in-house?
You get senior, cross-functional talent without the hiring risk, ramp time, or benefits overhead. Our team has already worked together, has established systems, and can start delivering from week one. Most internal teams take 3-6 months to reach that level of coordination.

Start with a conversation

We work best with teams that want to measure properly and ship steadily. If that sounds like you, tell us what you are trying to improve.

View plans