Meet the Team

Senior operators who've built and scaled products at high-growth companies. The people you meet are the people who do the work.

The Team Behind the Growth

The people doing the work. Every one of them ships real output, every week.

Carlos Zelada

The Architect

Carlos Zelada

VP of Data

Bridges rigorous mathematical modeling with executive-level strategy — builds data systems that drive measurable growth.

Nearly 20 years architecting production-grade data solutions for global enterprises. Leads elite Data Engineering, Data Science, and BI teams across the US, Germany, and Latin America.

Full bio
Hector Prado

The Operator

Hector Prado

Operations Lead

Transforms teams and processes into high-performance machines — if it can be measured, it can be optimized.

20+ years leading operations across BPO, contact centers, and logistics. Has built and launched 5+ contact centers from scratch using omni-channel platforms. Lean Six Sigma Green Belt and Agile Scrum Master.

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Jessie Lee

The Strategist

Jessie Lee

Product & Strategy Lead

Sees the full board — connects product, distribution, and data into a single growth thesis that actually ships.

Product leader who helped transform HealthCare.com from a lead marketplace to a $1.3bn InsureTech unicorn. 8 years at Citi, fractional COO, and adjunct professor at Stevens Institute.

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Devy Osorio

The Brand Builder

Devy Osorio

Brand & Marketing Lead

Turns strategy into product people actually pull off the shelf — engineering rigor meets brand instinct.

11 years building private-label brands at Walmart across Central America. Industrial Engineer and MBA in International Business. Got her start at Procter & Gamble in Madrid.

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What We Stand For

Our values aren't wall art — they're how we operate every day. They shape who we hire, how we prioritize, and what we ship.

Ship Weekly

Consistent momentum over big-bang launches. Small, frequent deployments compound into massive results.

Measure Everything

Data over opinions. Every decision is backed by evidence, every experiment is instrumented properly.

Senior Operators Only

The people you meet are the people who do the work. Every operator is a high performer.

Revenue Over Vanity

We optimize for business outcomes, not impressions. If it doesn't move the needle, we don't do it.

Frequently Asked Questions

Can Boris juggle?
Yes. Pins, balls, and dull knives. Besides starting companies and raising a family, Boris maintains a surprisingly committed juggling practice. No sharp knives yet — the team has a strict 'no stitches during sprint' policy.
Are these real people or AI-generated personas?
Real people. Real coffee addictions. Real opinions about tabs vs. spaces. We're flattered you'd think AI could generate personalities this specific, but no — these are actual humans who chose to spend their careers making growth charts go up and to the right.
Do you actually ship every week?
Every. Single. Week. It's not a marketing line — it's a cultural obsession. If Friday comes and nothing shipped, someone is having a very uncomfortable retrospective. Our Slack bot tracks it. There is no hiding.
What happens if someone on the team leaves?
We operate as a system, not a collection of heroes. Knowledge is documented, processes are shared, and no single person is a bottleneck. That said, our retention is excellent — turns out people like working somewhere that ships fast and skips the politics.
Can I request a specific team member?
We match teams based on the skills your engagement needs, not random assignment. During scoping, we'll introduce you to the operators who'll do the work. And yes, Boris will juggle at the kickoff if you ask nicely.

Work With Senior Operators

Top talent, fully embedded. Start a conversation with the team that will actually do the work.

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