Who does the work

Meet the team

Senior operators who've built and scaled products at high-growth companies. The people you meet are the people who do the work.

The operators

The people doing the work. Every engagement is staffed from this group.

Boris Ruiz

CEO & Growth Lead

Product, engineering, and AI tooling

Over a decade at high-growth startups, from Junior Software Engineer to VP of Engineering leading 120+ engineers across the US, Europe, and Latin America. Advised companies on engineering hiring, training, product development, and data analytics across the same regions. Co-founded Growaton to bring senior execution and AI-powered tooling to growing companies.

Full bio

Carlos Zelada

VP of Data

Data platforms, analytics, and measurement

Nearly 20 years architecting production-grade data solutions for global enterprises. Leads Data Engineering, Data Science, and BI teams across the US, Germany, and Latin America.

Full bio

Hector Prado

Operations Lead

Operations, contact centres, and process design

20+ years leading operations across BPO, contact centers, and logistics. Has built and launched 5+ contact centers from scratch using omni-channel platforms. Lean Six Sigma Green Belt and Agile Scrum Master.

Full bio

Jessie Lee

Product & Strategy Lead

Product strategy and distribution

Product leader who helped transform HealthCare.com from a lead marketplace to a $1.3bn InsureTech unicorn. 8 years at Citi, fractional COO, and adjunct professor at Stevens Institute.

Full bio

Devy Osorio

Brand & Marketing Lead

Brand, marketing, and product commercialisation

11 years building private-label brands at Walmart across Central America. Industrial Engineer and MBA in International Business. Got her start at Procter & Gamble in Madrid.

Full bio

What we stand for

These shape who we hire, how we prioritize, and what we ship.

Ship Weekly

Consistent momentum over big-bang launches. Small, frequent releases compound; large launches concentrate risk.

Measure Everything

Data over opinions. Every decision is backed by evidence, every experiment is instrumented properly.

Senior Operators Only

Every engagement is led by someone who has done this work in an operating role.

Revenue Over Vanity

We optimize for business outcomes, not impressions.

Questions

Frequently asked questions

Who does the work, how engagements are staffed, and what happens if someone moves on.

Who will do the work on our engagement?
The operators you meet during scoping. Engagements are staffed from the people listed on this page, plus a small bench of senior specialists we have worked with before.
How large is the team?
A small group of senior operators, plus a vetted bench we bring in for specific needs such as data engineering, design, or paid channels. We staff to the work rather than assigning whoever is free.
What happens if the person leading our engagement leaves?
Context lives in shared documentation rather than in one person's head. The diagnostic, metric definitions, experiment log, and roadmap all sit in your systems. We name a second operator on every engagement so there is always a backup with context.
Can we request a specific person?
You can ask, and we will tell you plainly whether that person has the capacity and the right background. We staff for the skills the engagement needs.
How do you decide who joins an engagement?
During scoping we identify the two or three constraints that matter most, then staff against those. A funnel with a measurement problem gets data leadership first; a product with a conversion problem gets product and engineering first.

Start with a conversation

A senior team, embedded in yours. Tell us what you are trying to improve and we will talk through fit and next steps.

View plans