Plans

Choose your growth plan

Dedicated pods focused on driving measurable growth. Pick the capacity that fits your stage.

Starter

Fast clarity without heavy commitment

Early-stage teams, MVP or pre-PMF products

What's included and what isn't

  • Included: Fractional product leadership
  • Included: Part-time engineering
  • Included: Light analytics support
  • Included: Growth diagnostic
  • Included: Clean tracking setup
  • Included: 1–2 experiments/month
  • Included: Monthly learnings summary
  • Not included: Dedicated senior PM
  • Not included: UX/CRO support
  • Not included: Channel enablement
  • Not included: Executive reporting
Most common

Core

Replaces multiple senior hires

Revenue-generating products, Seed to Series A

What's included and what isn't

  • Included: Fractional product leadership
  • Included: Part-time engineering
  • Included: Full analytics support
  • Included: Growth diagnostic
  • Included: Clean tracking setup
  • Included: 3–6 experiments/month
  • Included: Weekly prioritization
  • Included: Dedicated senior PM
  • Included: UX/CRO support
  • Included: Channel enablement
  • Not included: Executive reporting

Scale

Full growth pod without headcount

Series A–C, complex funnels, high-stakes growth

What's included and what isn't

  • Included: Principal product leadership
  • Included: Multiple senior engineers
  • Included: Dedicated growth & analytics
  • Included: Growth diagnostic
  • Included: Advanced instrumentation
  • Included: 8–15 experiments/month
  • Included: Parallel testing
  • Included: Senior design leadership
  • Included: Advanced segmentation
  • Included: Full channel enablement
  • Included: Executive reporting
Three-month minimum, then month to month
Senior operators on every plan
Start shipping in week 1
For High-Conviction Opportunities

Partner program

For founders with clear revenue leverage, we offer a different model: reduced cash retainer in exchange for equity or revenue share. Aligned incentives, shared upside.

  • Full Scale team access
  • Reduced cash + equity participation
  • Or base retainer + revenue share
  • Direct influence on revenue engine
  • Board-level reporting & transparency

How our plans work

You work with a senior lead and a team sized to the agreed scope. We set the priorities with you, implement changes in your existing systems, and report each week on what changed and what we learned. The plans differ in capacity, not in how we work.

Monthly retainer

Predictable investment with consistent delivery and accountability.

Dedicated pods

Cross-functional teams that know your product and goals.

Outcome focus

Success measured by revenue impact, not deliverables.

How pricing is set

Plans are priced on scope: the capacity you need, the specialties involved, and how much runs in parallel. We share pricing once we have talked through your situation, so the number reflects the work rather than a list price.

How the timeline fits

Every plan follows the same four-phase sequence at its own capacity. The three-month minimum covers Diagnostics and most of Measurement; Conversion and Scale continue month to month. See the full timeline.

Questions

Plans FAQ

Common questions about our plans and engagements.

How long are typical engagements?
Most engagements start with a 3-month commitment to give us enough time to diagnose, implement, and measure results. After that, engagements continue month-to-month. Growth is a continuous process, and our best results come from sustained partnerships.
Can I switch plans mid-engagement?
Yes. As your needs evolve, you can scale up or down. Many companies start with Starter or Core and move to Scale as they see results. We'll always recommend what makes sense for your current stage, not upsell for the sake of it.
What's the difference between Core and Scale?
Core is ideal for companies with a single product focus and straightforward funnel. Scale is for companies with complex funnels, multiple products, or higher experiment velocity needs. Scale includes more engineering capacity, parallel testing capabilities, and executive-level reporting.
What does "experiments per month" mean?
An experiment is a structured test, typically an A/B test, designed to validate a hypothesis. This includes ideation, implementation, instrumentation, and analysis. The range is the capacity included in each plan, not a guarantee that every test reaches a conclusive result: low-traffic pages need longer to reach a decision, and we say so before starting one.
How does the Partner Program work?
The Partner Program is for high-conviction opportunities where we trade reduced cash retainer for equity or revenue share. You get full Scale-level capacity with aligned incentives. It's selective. We only take on partners where we can clearly measure and attribute our impact.
What if I need something not listed in the plans?
Plans are a starting point, not a constraint. If you have specific needs, like a particular technical stack, integration requirements, or specialized expertise, we can customize the engagement. We're flexible as long as we can deliver meaningful results.
How do you handle communication and reporting?
All plans include async communication via Slack and regular syncs. Core and Scale include weekly prioritization calls. Scale adds executive reporting with board-ready metrics. We integrate into your existing tools and workflows.
Is Growaton right for you?
A full in-house growth team across product, engineering, data, and marketing is a significant hiring and payroll commitment. Growaton gives you a team that already works together and can start shipping in the first weeks.
What happens during the first month?
Month one focuses on the growth diagnostic: we audit your funnel, review your data, assess your tracking setup, and identify the highest-leverage opportunities. We'll also fix any critical instrumentation gaps so we can measure properly. By month two, we're in full execution mode.

Start with a conversation

Tell us what you are trying to improve. We will talk through your stage and goals, and suggest the plan that fits.