For businesses that need senior product, engineering, and growth execution, whether you are launching a new channel or improving an existing revenue engine.
Measurement you cannot rely on
A funnel that should convert better than it does
Delivery stalled between marketing, product, and engineering
Huge shoutout to the Growaton team for translating a messy vision in my head into a clean, high-performing site. Couldn't have done this without you.
How it runs
Four phases, in a fixed order
The first three phases run 18 weeks end to end. The fourth is where engagements stay.
Phase 01 · Weeks 1–4 · 4 weeks
Diagnostics
We start by looking at the data rather than the symptoms: unit economics, the tech and ops stack, and how you compare to the market.
You get Prioritized constraints and opportunities, with the evidence behind each.
Phase 02 · Weeks 5–10 · 6 weeks
Measurement
Tracking gaps are common, and they're usually invisible until you look for them. We audit what's there, then rebuild analytics, attribution, and the experimentation framework.
You get Shared metric definitions and reporting the team can rely on.
Phase 03 · Weeks 11–18 · 8 weeks
Conversion
More revenue from the traffic you already have: messaging clarity, landing pages matched to intent, friction removed, pricing tested.
You get Tested improvements to the customer journey, kept only where the evidence supports them.
Phase 04 · Week 19+ · Ongoing
Scale
With conversion efficient, we scale it: channel optimisation, systematic creative testing, faster feedback loops between channels and product, acquisition driven by lifetime value.
You get Continued investment in the channels and changes that have demonstrated value.
How we work, on every engagement
Delivery cadence
Something ships every week, plus a written update on what moved and why.
Measurement
We instrument the funnel and define metrics once, then test before scaling.
Senior review
AI accelerates research and code; a senior operator signs off before it ships.
What transfers
SaaS, fintech, marketplace and e-commerce patterns, applied to your business.
The things most people ask on a first call. Anything not covered here, ask us directly.
What exactly is Growaton?
Growaton is a growth development partner that combines product management, software engineering, experimentation, and marketing into one integrated team. Instead of hiring multiple agencies or building a large internal team, you get a dedicated pod focused on shipping and measuring what drives revenue.
How is this different from a traditional agency?
Agencies typically specialize in one area (paid ads, SEO, or development) and optimize in isolation. We integrate product, engineering, experimentation, and marketing so everything works together. We ship weekly, measure everything, and focus on revenue outcomes rather than deliverables or hours.
What kind of companies do you work with?
We work best with companies that have a product with revenue (or a clear path to it) and are looking to accelerate growth. This typically includes seed to Series C startups across SaaS, fintech, marketplaces, and e-commerce. If you have product-market fit and need to scale, we’re a good fit.
Who will we work with day to day?
You’ll work directly with senior operators. Our team includes experienced product managers, engineers, and growth specialists who have built and scaled products at high-growth companies. The people you meet are the people who do the work.
How quickly can we get started?
After our initial conversation and scoping, most engagements kick off within 1-2 weeks. We start with a growth diagnostic to understand your funnel and identify the highest-leverage opportunities, then move into execution mode quickly.
How do you measure success?
We measure success by revenue impact, not hours worked or deliverables shipped. We instrument everything, run rigorous experiments, and track the metrics that matter to your business. You’ll always know what’s working and what isn’t.
More about working together
Why does this approach work?
Most growth efforts fail because strategy sits in decks, engineering is bottlenecked, and no one measures what matters. When building, measuring, and distribution sit in separate teams, the gap between an idea and evidence gets long. When one team does all three, it gets short. We use AI tooling for research, code, and iteration, and a senior operator reviews every output before it ships.
What does “weekly shipping” mean?
It means we deploy real changes to your product every week: features, experiments, fixes, optimizations. We maintain a consistent cadence of shipping and measuring, which compounds into significant results over time.
Do you replace our internal team?
We can work either way. Some companies use us as their core growth team, others integrate us alongside existing staff. We’re flexible and work as an extension of your team, sharing context, aligning on priorities, and collaborating closely with whoever you have internally.
Start with a conversation
Tell us what you are trying to improve. We will talk through the context, assess fit, and explain the next step.