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Carlos Zelada

The Architect

Carlos Zelada

VP of Data

Bridges rigorous mathematical modeling with executive-level strategy — builds data systems that drive measurable growth.

Carlos Zelada is a veteran technology leader and VP of Data with nearly 20 years of experience architecting robust data solutions for major international enterprises. Throughout his career, he has directed the deployment of hundreds of production-grade data initiatives that drive measurable growth for global organizations.

Known for his ability to scale elite Data Engineering, Data Science, and BI organizations, Carlos has led cross-border teams across the United States, Germany, and throughout Latin America. He distinguishes himself by maintaining a hands-on mastery of the modern tech stack, from building custom MLOps platforms that slash operational costs to pioneering the use of agentic AI workflows to accelerate development.

With a foundation in Electronic and Computer Science Engineering and a Master's in Operational Research, Carlos bridges the gap between rigorous mathematical modeling and executive-level business strategy. He is a "builder" at heart who balances high-level leadership with a passion for systems optimization and the maker movement.

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Start a conversation and see how Carlos and the Growaton team can build the data infrastructure your growth depends on.

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