The Brand Builder
Devy Osorio
Brand & Marketing Lead
Turns strategy into product people actually pull off the shelf — engineering rigor meets brand instinct.
Devy Osorio spent 11 years building private-label brands at Walmart across Central America, rising from Marketing Planner to Divisional Marketing Manager for Nuestras Marcas. She knows what it takes to take a brand from concept to shelf — and keep it there.
Her background as an Industrial Engineer gives her an uncommon edge: she approaches brand strategy with the same rigor she'd apply to a supply chain problem. The result is marketing that's both emotionally resonant and operationally grounded — built to scale, not just to impress.
Devy holds an MBA in International Business from EAE Business School and got her start at Procter & Gamble in Madrid — where she learned how the world's best brand machine thinks before applying that lens to high-growth environments.