Knowing your numbers is only half the job — knowing whether they're any good, and what actually drove them, is the other half. This section covers SaaS benchmarks and attribution: how to read industry comparisons without deceiving yourself, which metrics actually matter at your stage, and how to trace revenue back to the channels, campaigns, and experiments that created it. It's built for founders, growth leads, and RevOps teams who need to defend budget decisions with evidence instead of vibes, and who'd rather fix a broken attribution model than argue about it in a board deck.