From Concept to Launch
How Growaton built Sollos's entire digital business from scratch — website, sales, systems, support, analytics, and contracts — and had them live in under 3 months.
www.sollos.com0→
100%
in under 3 months
Live & Operational
0→100%
Digital Presence Built
<3 mo
Concept to Launch
7
Systems Launched
Live
& Operational
The Challenge
Starting from absolute zero
No domain, no hosting, no brand online of any kind
No ERP, no finance tools, no customer support infrastructure
No e-commerce channel, no payment processing, no way to sell
No vendor or supplier agreements in place before launch
The Story
A complete digital business, built from nothing.
Sollos came to Growaton with a product and a vision — and nothing else. No digital presence, no systems, no vendor contracts, no sales infrastructure. Just a clear idea of what they wanted to build and a tight timeline to make it happen.
Rather than taking a sequential approach, Growaton ran all seven workstreams in parallel — website, e-commerce, content, ERP, customer support, analytics, and contract negotiation — moving fast without cutting corners. Each pillar was designed to be operational on day one, not patched together after the fact.
In under three months, Sollos went from a concept to a fully operational digital business. Website live. Sales channel accepting orders. Back-office running. Customers supported. Every click tracked. Vendor terms locked in. That's what 0 to 100% looks like.
Our Approach
Seven pillars. Launched in parallel. Operational at once.
Website & Brand
Designed and built the full website, establishing Sollos online from scratch.
- Brand identity and visual language defined
- Full website designed and developed
- Domain, hosting, and DNS configured
- SEO foundations and sitemap wired up
Online Sales
Set up the e-commerce infrastructure for live transactions from day one.
- E-commerce platform selected and configured
- Product catalog built and merchandised
- Payment processing integrated and tested
- Order management and fulfillment flow established
Content & Blog
Launched a content engine to build organic reach from the start.
- Content strategy and editorial calendar defined
- Blog infrastructure set up and integrated
- Initial content published at launch
- SEO keyword targeting built into content framework
ERP & Finance Systems
Implemented back-office systems to run operations cleanly from day one.
- ERP platform selected and configured
- Finance and accounting tools integrated
- Inventory and order sync automated
- Reporting dashboards set up for the team
Customer Support
Stood up a support infrastructure ready to handle customers at launch.
- Helpdesk platform selected and configured
- Support workflows and escalation paths defined
- Pre-launch FAQ and canned responses built
- Integrated with e-commerce for order visibility
Tracking & Analytics
Wired up full measurement so every channel was trackable from launch.
- Analytics platform and conversion tracking implemented
- E-commerce revenue tracking configured end-to-end
- UTM framework and campaign attribution set up
- Dashboards built for ongoing performance monitoring
Contract Negotiation
Negotiated vendor and supplier agreements to lock in favorable terms before launch.
- Supplier and vendor landscape mapped
- Contract terms negotiated on behalf of Sollos
- Service agreements reviewed and finalized
- Ongoing vendor relationships handed off to the team
What We Delivered
Every pillar of a modern digital business, built and handed off.
Website
Online Sales
Content & Blog
ERP & Finance
Customer Support
Analytics
Contracts
The Result
Nothing
Digital Presence
Zero
Sales Infrastructure
No Systems
ERP, Finance, Support
No Contracts
Vendor Agreements
Live Website
Brand Online & Discoverable
Selling
E-commerce Accepting Orders
7 Systems
Fully Integrated & Running
Contracted
Vendor Terms Locked In