From concept to launch
How Growaton built Sollos's entire digital business from scratch: website, sales, systems, support, analytics, and contracts. Everything was live in under 3 months.
www.sollos.com0→
100%
in under 3 months
Live & Operational
0→100%
Digital presence built
<3 mo
Concept to launch
7
Systems launched
Live
& Operational
The challenge
Starting from absolute zero
No domain, no hosting, no brand online of any kind
No ERP, no finance tools, no customer support infrastructure
No e-commerce channel, no payment processing, no way to sell
No vendor or supplier agreements in place before launch
The story
A complete digital business, built from nothing.
Sollos came to Growaton with a product, a clear idea of what they wanted to build, and a tight timeline. The digital presence, systems, and vendor relationships still had to be created.
Rather than taking a sequential approach, Growaton ran all seven workstreams in parallel (website, e-commerce, content, ERP, customer support, analytics, and contract negotiation), moving fast without cutting corners. Each pillar was designed to be operational on day one, not patched together after the fact.
In under three months, Sollos went from a concept to a fully operational digital business. Website live. Sales channel accepting orders. Back-office running. Customers supported. Every click tracked. Vendor terms locked in. That's what 0 to 100% looks like.
Our approach
Seven pillars. Launched in parallel. Operational at once.
Website & brand
Designed and built the full website, establishing Sollos online from scratch.
- Brand identity and visual language defined
- Full website designed and developed
- Domain, hosting, and DNS configured
- SEO foundations and sitemap wired up
Online sales
Set up the e-commerce infrastructure for live transactions from day one.
- E-commerce platform selected and configured
- Product catalog built and merchandised
- Payment processing integrated and tested
- Order management and fulfillment flow established
Content & blog
Launched a content engine to build organic reach from the start.
- Content strategy and editorial calendar defined
- Blog infrastructure set up and integrated
- Initial content published at launch
- SEO keyword targeting built into content framework
ERP & finance systems
Implemented back-office systems to run operations cleanly from day one.
- ERP platform selected and configured
- Finance and accounting tools integrated
- Inventory and order sync automated
- Reporting dashboards set up for the team
Customer support
Stood up a support infrastructure ready to handle customers at launch.
- Helpdesk platform selected and configured
- Support workflows and escalation paths defined
- Pre-launch FAQ and canned responses built
- Integrated with e-commerce for order visibility
Tracking & analytics
Wired up full measurement so every channel was trackable from launch.
- Analytics platform and conversion tracking implemented
- E-commerce revenue tracking configured end-to-end
- UTM framework and campaign attribution set up
- Dashboards built for ongoing performance monitoring
Contract negotiation
Negotiated vendor and supplier agreements to lock in favorable terms before launch.
- Supplier and vendor landscape mapped
- Contract terms negotiated on behalf of Sollos
- Service agreements reviewed and finalized
- Ongoing vendor relationships handed off to the team
What we delivered
Every pillar of a modern digital business, built and handed off.
Website
Online sales
Content & blog
ERP & Finance
Customer support
Analytics
Contracts
The result
Nothing
Digital Presence
Zero
Sales Infrastructure
No Systems
ERP, Finance, Support
No Contracts
Vendor Agreements
Live Website
Brand Online & Discoverable
Selling
E-commerce Accepting Orders
7 Systems
Fully Integrated & Running
Contracted
Vendor Terms Locked In
Start with a conversation
If you have a product and a vision, we'll build everything else. Start a conversation and we'll map out what 0→100% looks like for your business.